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The planning guide marketers have relied on for two decades―updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.

Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to:

• Find the data you need to develop your plan
• Identify growth target markets
• Set realistic sales objectives
• Position your products through a strong branding program
• Condense your plan into a workable calendar of activities
• Arrive at a realistic budget and payback schedule
• Evaluate and test the plan’s effectiveness

The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content―from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives.

Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

• Sales Rank: #647641 in Books
• Published on: 2011-10-06
• Released on: 2011-09-15
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.10" w x 8.50" l, 3.06 pounds
• Binding: Paperback
• 608 pages

From the Back Cover

Step-by-step, up-to-date, proven guidelines for creating a dynamic, results-focused marketing plan

Through thirteen years and two previous editions, The Successful Marketing Plan has shown more than 40,000 business owners and marketing pros how to write marketing plans that define and fulfill the needs of their target markets. Now, in this substantially revised and expanded third edition, Roman Hiebing Jr. and Scott Cooper outline methods for developing objectives, strategies, and tactics to create a marketing plan that delivers the bottom line.

Separating the plan into ten market-proven, manageable components, The Successful Marketing Plan explains how to

• Find the data you need to develop your plan
• Conduct a comprehensive situation analysis
• Set realistic sales objectives
• Position your products through a strong branding program
• Condense your plan into a workable calendar of activities
• Arrive at a realistic budget and payback schedule
• Evaluate and test the plan's effectiveness

Updated to reflect today's rapidly changing marketplace, it now includes completely new chapters on two of today's hot-button topics--Internet media and brand positioning. A unique "Idea Starters" grid with more than 1,000 idea combinations designed to meet any challenge is included, along with new information, statistics, worksheets, and action items for every chapter.

All great marketing begins with a great marketing plan. Let The Successful Marketing Plan guide you step-by-step through everything you need to know to create a comprehensive "real-world" marketing plan that will enable your company to thrive and grow in today's cost-conscious, winner-take-all competitive arena.

About the Author

Roman G. Hiebing, Jr., is the retired president of The Hiebing Group, a full-service marketing and advertising agency serving clients such as McDonald’s, Coors Beer, Culligan Water Filtration, Diaper Genie, and Mercury Marine.
Scott W. Cooper is principal of the marketing strategy firm Marketing Engine Group (www.marketingenginegroup.com). He formerly served as president of The Hiebing Group, senior vice president of marketing for Famous Footwear, and senior vice president of corporate brand marketing for Brown Shoe.
Steven J. Wehrenberg is CEO of Campbell Mithun, a full-service advertising and marketing communications firm (www.campbell-mithun.com). He has served a range of clients, including Burger King, General Mills, H&R Block, and Verizon Wireless.

Most helpful customer reviews

24 of 28 people found the following review helpful.
Marketing for the Masochist
By Joshua Padnick
I guess I'm really going against the masses with my 2-star review of this book since the authors claim that it was so successful it warranted a third edition, but I was sorely disappointed with my purchase and plan on returning it. The book opens up with a thorough and dry introduction about why *disciplined* marketing planning is so important. I can't say I was really sold on their main argument--which was basically that marketing can only be done well when it's totally comprehensive and systematic. Those are definitely good traits to adopt in any undertaking, but I just feel that this book is overkill.
The book touts its main benefit as reducing the complexity of coming up with a marketing plan to "just" a 10-step process. It then takes two chapters and about 75 pages just to outline only the first step of this process, called the business review, and describes in painstaking detail everything that the marketer or marketing consultant should do in order to get as thorough an understanding of the business as possible.
Don't get me wrong, I'm all about doing my due diligence and developing a thorough understanding of the company I'm doing a marketing plan for, but creating a marketing plan in the manner that these authors describe would easily take over 300 hours of time.
What's more, I don't get the sense from this book that there is an overarching guiding theory into which all elements of the book can be placed in context. Rather, it seems the approach of the authors is to take every known idea from the canon of marketing and incorporate each idea into some step of the lengthy 10-step process.
In the end, I just feel like this book goes overboard with the requirements it demands of the "disciplined" and "comprehensive" marketer. I can see why they use the word disciplined to describe their approach since in my view it would be truly painful to endure it.
I was very interested to read the reviews of others on this book, and I was disappointed to find that I had the opportunity to be the first reviewer. I'll keep looking around for my dream "how to prepare a marketing plan" book, but in the meantime I've realized that the "disciplined and comprehensive approach" is not for me.

5 of 5 people found the following review helpful.
The best hands-on book available
By JSHAFT
I've been using this book since 1995. It's not the type of book you'd read cover to cover, but it's an invaluable planning resource for any marketing manager. The authors leave no stoned unturned. If you are writing a plan or launching a business, this is the best practical book out there. Other marketing books get bogged down in theoretical case studies that offer no hands-on tools. This book is a great tool.

4 of 4 people found the following review helpful.
The Goliath Of Marketing Books
By Bradley Bevers
If you are a mid-sized company, I can't imagine that there is a better book out there for you to plan your marketing by. This is a massive tome that covers all aspects of marketing, from building a brand to market position to advertising. Its a book that you probably won't read straight through, but that could be a valuable reference for your company.

As solid as the advice in this book is, it has one major drawback: its overwhelming size. This book would not be helpful for a smaller business where the marketing team is just one person. And it probably won't help huge companies with dedicated marketing arms. But, if you are looking for a plan to take your mid-sized company forward then this may be the perfect book.

Some of the things that I really like about this book include:

* Tons of visuals. Helps make the massive amount of material more digestible.

* Case studies. Proven companies tell their tales to support the marketing principles.

* Table of Contents, Index. Very well done contents and index make this a valuable reference source for your business library.

All in all, a very helpful marketing text. Recommended.

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A Perfect Plan for the Perfect Score

We want you to succeed on your AP* exam. That's why we've created this 5-step plan to help you study more effectively, use your preparation time wisely, and get your best score. This easy-to-follow guide offers you a complete review of your AP course, strategies to give you the edge on test day, and plenty of practice with AP-style test questions. You'll sharpen your subject knowledge, strengthen your thinking skills, and build your test-taking confidence with

• Full-length practice exams modeled on the real test
• All the terms and concepts you need to know to get your best score
• Your choice of three customized study schedules--so you can pick the one that meets your needs

The 5-Step Plan helps you get the most out of your study time:
Step 1: Set Up Your Study Program
Step 2: Determine Your Readiness
Step 3: Develop the Strategies
Step 4: Review the Knowledge
Step 5: Build Your Confidence

Topics include: Overview of Statistics/Basic Vocabulary * One-Variable Data Analysis * Two-Variable Data Analysis * Design of a Study: Sampling, Surveys, and Experiments * Random Variables and Probability * Binomial Distributions, Geometric Distributions, and Sampling Distributions * Confidence Intervals and Introduction to Inference * Inference for Means and Proportions * Inference for Regression

• Sales Rank: #805199 in Books
• Published on: 2011-05-17
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .70" w x 8.60" l, 1.52 pounds
• Binding: Paperback
• 384 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Most helpful customer reviews

3 of 3 people found the following review helpful.
First 5 at my school since 2003
By K.
I used both this book and the barrons book to help review for the statistics test. Comparing both of them, I liked this one a lot better. It explained things in simpler terms, gave you reliable formats for everything, and helped me. This year, my teacher asked me for assistance in explaining hypothesis formats to another teacher, which I got from this book. I would not have survived this class, let alone the AP test without the help.
When I signed up for AP Calc this year, I immediately bought 5 steps to a 5's AP calc book, which once again, I prefer to the Barrons book.

3 of 3 people found the following review helpful.
Very Helpful
By Maurilia
The book goes step by step, teaching you everything there is to know about statistics. It has two practice exams, that way, one can evaluate their progress. The answers to all of the practice problems are also given to you and the steps to solving each problem are explain efficiently and effectively. I have just taken the 2011-2012 AP Exam and found it very easy, thanks to this book. I strongly recommend it. It's a great study tool and a lot less heavier than the bulky textbooks offered at school.

1 of 1 people found the following review helpful.
No Different from Other AP Statistics Books.
By Mr. Math Expert
Although I am not an AP student, I've been doing statistics for 15 years and found 5 Steps to a 5 AP Statistics to contain most of the information necessary to do well on the AP exam. However, I encourage the readers not to view the book as a self-learning book but rather a cumulative review of everything they have learned about statistics to make sure there are no gaps in the foundation. Additionally, 5 Steps to a 5 AP Statistics is no different from Barron's, Princeton Review, etc. Hence, pick one book out of them all and use it for a review.

What you want to go for in each of these books are the sample tests. Doing as many of them can give the readers a good idea of where they stand and what more they need to understand. Of the three exams in 5 Steps to a 5 AP Statistics, I found the 2nd one extremely hard and unfair to the high school students; it's really more geared towards the graduate level.

I've looked through different editions of 5 Steps to a 5 AP Statistics over the past 5 to 10 years, and there is essentially no difference among them all. The company has gotten lazy by copying and pasting the same content for the next edition after another. You are better off buying a used copy from 3 to 5 years ago.

All in all, what you want to focus the most in 5 Steps to a 5 AP Statistics are the sample exams where you can get them for free online or at the library if a copy of the book exists.

See all 15 customer reviews...

5 Steps to a 5 AP Statistics, 2012-2013 Edition (5 Steps to a 5 on the Advanced Placement Examinations Series), by Duane Hinders PDF
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• Sales Rank: #3358031 in Books
• Published on: 2010-10-28
• Released on: 2010-10-07
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .78" w x 7.40" l, 1.60 pounds
• Binding: Paperback
• 432 pages

About the Author

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Develop cross-platform multimedia applications with HTML5

Now you can create rich, interactive content in the browser and deploy it across all platforms. HTML5 Multimedia Developer's Guide shows you how. You'll learn to use the revolutionary new features of HTML5, including the native audio, video, and drawing elements that eliminate the need for third-party plug-ins. New tags, the simplified doctype, local data storage, drag-and-drop, and geolocation are also covered. Detailed code examples illustrate the techniques discussed. By the end of the book, you'll be able to develop amazing multimedia applications and websites with HTML5.

• Use canvas for drawing, animation, effects, and events
• Create and view videos with the native video element
• Add and play audio files with the native audio element
• Take advantage of local data storage functions
• Apply drag-and-drop functionality
• Build location-aware web pages with the geolocation property
• Develop well-structured pages using the new semantic layout tags
• Add functionality to web forms with the new form objects
• Learn about new CSS3 properties and enhancements
• Use the editable content and offline files features
• Work with JavaScript and other technologies

• Sales Rank: #1425922 in Books
• Published on: 2012-03-26
• Released on: 2012-03-05
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .80" w x 8.10" l, 1.25 pounds
• Binding: Paperback
• 352 pages

About the Author

Ken Bluttman is the author of more than a dozen computer books on a variety of topics, including aspects of web development. He has developed sophisticated corporate intranets and has mentored and led teams of developers.

Lee Cottrell is the Program Manager for Computer Programming and Networking at Bradford School in Pittsburgh, Pennsylvania. He has been creating web pages with HTML since 1993, primarily for nonprofit and community organizations.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The best resource for multimedia use in HTML5!
By Ben Vaughn
Great product for HTML beginner and advanced programmers. Shows how to incorporate multimedia in an HTML5 design with the latest changes in HTML with the 2014 HTML5 release.

See all 1 customer reviews...

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• Sales Rank: #721218 in Books
• Published on: 2011-03-31
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• Number of items: 1
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ALL SIGNALS ARE GO!
Why did professional trader and Market Wizard Linda Raschke move completely out of the stock market three days before a major crash? And what motivated Fred Hickey, a Barron's Roundtable participant and editor of a monthly investment newsletter, to send out an alert to his subscribers three months before an October crash? And why did economist Bernard Baumohl recommend going long in the midst of one of the greatest recessions since the Great Depression?  Is it luck or is it really possible to forecast what the market will do next? By the time you finish All About Market Indicators, you'll have an answer. 

Indicators covered include:
* VIX, * Stochastics, * Volume, * Moving Averages, * Bollinger Bands, * Put Call Ratio, * Breadth, * Momentum, * Sentiment Surveys, * Price, * Relative Strength, * Trend, and * Economic
This book answers the question: "What's the market going to do next?" In addition, you get in-depth interviews with key figures in the world of market indicators, including: 
Gerald Appel, Richard Arms, Bernard Baumohl, John Bollinger, Thomas DeMark, Dr. Alexander Elder, Ken Fisher, Fred Hickey, William J. O'Neil, Linda Raschke, Brett Steenbarger, Dr. Van Tharp, Larry WilliamsAnd others...
TABLE OF CONTENTSPART ONE: THE MOST POPULAR MARKET INDICATORS Chapter 1: Reverse PsychologyChapter 2: By the NumbersChapter 3: Let's Get TechnicalChapter 4: Outside the Box PART TWO: HOW TRADERS ANTICIPATE MARKET DIRECTION Chapter 5: The ContrarianChapter 6: The TechnicianChapter 7: The Psychologist PART THREE: UNDERSTANDING VOLUME Chapter 8: Price and VolumeChapter 9: High-Frequency TradingChapter 10: Effective Volume PART FOUR: ONE STEP BEYOND Chapter 11: Timely AdviceChapter 12: Where to Get HelpThe Closing: All Signals are Go!

• Sales Rank: #308293 in Books
• Published on: 2010-12-03
• Released on: 2010-11-12
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .51" w x 6.00" l, .64 pounds
• Binding: Paperback
• 224 pages

Review
Professional review of All About Market Indicators at:
bit.ly/gsWSEBby Brenda Jubin, Ph.D. Reading the Markets

Professional review of All About Market Indicators at:
bit.ly/hCFGLs --Leslie N. Masonson, Futures Magazine

Review from: Stock Investing Simplified
goo.gl/SvwbNT

From the Author
Michael Sincere is the author of Understanding Options (McGraw-Hill, 2nd edition), All About Market Indicators (McGraw-Hill), Understanding Stocks (McGraw-Hill, 2nd Edition), Start Day Trading Now (Adams Media), and Predict the Next Bull or Bear Market and Win. 
 
Sincere has written numerous columns and magazine articles on investing and trading. He has also been interviewed on dozens of national radio programs and has appeared on financial news programs such as CNBC and ABC's World News Now to talk about his books.
 
In addition to being a freelance writer and author, Sincere writes a column for MarketWatch, "Michael Sincere's Long-Term Trader."
 
You can visit the author's website and blog at michaelsincere.com. Using indicators and personal observations, each week he writes about the market's next move.

About the Author
Michael Sincere (michaelsincere.com) is the author of a number of investment and trading books, including Understanding Stocks (McGraw-Hill), the bestselling Understanding Options (McGraw-Hill), and Start Day Trading Now (Adams Media). 
Sincere writes a monthly column for MarketWatch.com, "The Long-Term Trader," and has been interviewed on dozens of national radio programs. He has appeared on several financial news programs such as CNBC and ABC's World News Now! to talk about his books.
You can learn more about Sincere at michaelsincere.com.

Most helpful customer reviews

23 of 24 people found the following review helpful.
Excellent overview of indicators
By Florida FTW!
My first book on technical analysis of stocks was "Technical Analysis from A-Z". That was way, way over my head. I needed something a little easier to start out on and didn't kill me with math. This book is it and I would absolutely recommend it to anyone who wants to learn about these valuable tools for investing short or long-term.

If you don't know anything about indicators (or a still relatively new to the subject) and are investing, I would urge you to read the material in this book. There are valuable lessons that could prevent serious financial hardship (like the simple rules around moving averages, which you can use to get a feel for where the market is going).

It is a primer. It is not an exhaustive study, and the author never makes a claim that it is. It's really a wonderful "appetizer" that shows you the different strategies. It also points you in the direction of where you should look next. He also does a nice little "back-test" to see which of the major strategies work. I found this useful in having a starting direction.

On a side note, I like Sincere's style. It's very easy to understand. I bought his book, "Understanding Stocks", for my teenage son. I have read two of his other books, "Understanding Options" and "101 Investment Lessons". "Understanding Options" I found to be a great starting overview of this complicated field; "101 Investment Lessons" was useful and should be read, but was a bit dated (it was written in the late 90s), and needs to be read with an open mind.

But this book -- Understanding Market Indicators -- I really believe is an absolute must-read if you are investing and are not familiar with technical analysis. It could save you a LOT of pain.

11 of 11 people found the following review helpful.
A Sincere Intro To Market Indicators and More
By Sailor Dunc
If you are looking for sure-fire get-rich schemes using market indicators you will be disappointed after thumbing this book. Be of good cheer however. There are "amazing systems" being "revealed" aplenty on Amazon and across the Internet. When you find the one that, as they say, "works for you" (because of the perverse laws of probability and luck you just might), send us a cheeky snap from the near desserted beach on the Grand Caimans. If you are looking instead for statistical analysis on which indicators, patterns or approaches actually "work" and which don't, you won't find those here either. You might want to reference the various contributions of David Aronson, Thomas Bulkowski, Brent Penfold and Nick Radge, to name a few.

What you WILL find in "All About Market Indicators" is a nicely presented, worthy place to start. While my own few are not discussed, it's a handy reference to the most popular ones. Wherever possible Sincere has gone to the originator of the indicator for THEIR takes on it (Appel on the MACD, Arms on his Index, Bollinger on his Bands, DeMark on marking reversals, Elder on his Force Index, Fisher of P/E ratios, O'Niel on counting price/volume distribution, Tharp on learning you own System Quality Number and so on). It is a great approach as often the creators have far less sensational views than later popularizes of what their indicators can and can not "do".

Sincere uses these notables for more than plugs for their particular ways of filtering the market. Woven throughout the book is decent CAUTIONARY commentary on learning the art and business of trading. As he notes, "Indicatoritis" is now easy to catch. The over-board victim is left in more self-inflicted fog than when they started. Worse, such labels as "signal lines" "overbought" and "oversold" can lead to grief when used out of context as actionable triggers. After all indicators are but snapshots of some measure that is now in the past. If they firmly "foretold", then when you arrive at that tropical beach you would find it already overcrowded beyond bearing. Despite our teeming billions they are not. Now that should be your best reality-check indicator of all. And why this book is a Sincere introduction to its topic.

6 of 6 people found the following review helpful.
Excellent
By Berniep
This book and all the other books that Mike Sincere has written and all three books that I have read were wrote in very easy to understand language and without using those hundred dollar words.If you want to learn anything about investing his three books(understanding stocks,start day trading and understanding indicators)was without a doubt very easy to follow.I reccomend his books to everybody.

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• Sales Rank: #383135 in Books
• Brand: McGraw Hill
• Published on: 2010-05-25
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.45" w x 8.40" l, 2.99 pounds
• Binding: Paperback
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Most helpful customer reviews

26 of 27 people found the following review helpful.
Good in combination with other products
By DanielOne
I was so happy to see a book containing 10 practice tests! I already had The Real ACT Prep Guide: The Only Guide to Include 3Real ACT Tests and theBoost Your Score! The Unofficial Software Guide to the Real ACT software that goes with it. This was a really, really good combination and I really wanted to stick with those products since they are based on real ACTs. However, I found that with the reading and science sections, I really needed help with pacing and the only way to do that was to take many of those sections to get used to the timing. I used this book to take A LOT of reading and science practice sections and gradually got faster.

I do have two complaints: 1) some of the answers are too short and left me still unsure of what to do, and 2) at times, it was obvious to me that these tests were not real ACTs. I did feel that the reading passages were easier than the real thing, although the questions felt similar. Also, I used Boost Your Score: Underground Calculator Programs for the ACT Test and was able to use them many times on the real ACTs but not as often on some of the math sections here so I do also think the math sections are a bit different. However, just for comparison: my last few tests from this book were a 25, 26, and 26 while the last real ACT I took (around the same time) was a 25. Overall, I would recommend this book to others (and actually, I already have).

17 of 17 people found the following review helpful.
Poorly written and contains mistakes
By musiclistnr
Get the Real ACT Prep guide before you even think about buying this book.

I'm a professional SAT and ACT tutor.

Students often come to me asking for book recommendations for where they can get extra practice, as ACT Inc's official guide only contains 5 full-length practice tests. This book seemed like a good way to go, because it's inexpensive and contains 10 tests. Though I initially felt fine about recommending it to my students, closer examination revealed some major flaws in this book.

Recently, I had a student take a timed test out of this book and we went over his mistakes together (he had exhausted the five tests in his Real ACT Prep Guide). This was my first close examination of this book, and I found it downright shocking.

Essentially, what Steve has done is poorly mimic ACT Reading and English passages, math problems, and science passages and then multiplied this formula by 10. When I say that he has done so poorly I mean that his reading passages have none of the careful selection found on the actual ACT. Many of the reading passages seemed like ones that he had written himself in a few hours. Sorry, Mr. Dulan, but a bunch of thrown together passages that you wrote one evening isn't going to prepare students for the subtlety of a real ACT.

In the Math section, things got even worse. My student and I came across one problem that had the wrong answer. I know this doesn't sound like a big deal. Honestly, it isn't; this book contains 600 Math problems, and we found an error in one of them.

What I couldn't believe is that I checked Mr. Dulan's justification, and he had carelessly justified his own mistake. The problem involved two similar triangles whose corresponding sides had a ratio of 2:3 or something like that. He then asked what the ratio of their areas would be, and gave his answer, 2:3. Sorry Mr. Dulan. I defy you to find me a single example of two similar triangles whose sides have a ratio of 2:3 and whose areas have the same ratio. When we enter 2 dimensions, the ratio gets squared, and becomes 4:9.

The funny thing is, I remember seeing a similar problem on the ACT that dealt with the perimeter of two triangles. My guess is that Steve copied-and-pasted this problem and changed one detail: perimeter became area.

The carelessness and "copy-and-paste" approach didn't end there.

The Science section was just too easy. He did very little research; it seemed like most of his passages came out of a 10th grade Biology or Earth Sciences textbook. The makers of the ACT will push students a lot harder than this, and students who score a 32 on Mr. Dulan's ACT tests will have a rude awakening when they face down the real thing.

So if you're preparing for the ACT, start with the Real ACT Prep Guide. If you need extra practice, look to Barron's or Kaplan or Princeton Review. But whatever you do, stay away from this book.

17 of 17 people found the following review helpful.
Good for beginning ACT study
By Michael Goldman
I have been tutoring kids in ACT and SAT and used this book for beginning the ACT process. It is definitely easier to get a 33-34 on this test than on the real thing but you can resolve a lot of timing issues and get familiar with the format with this. After some point the student using these tests the student should be pretty good (31-35 on these) and then it is time to go to the real thing with "The Real ACT Prep Guide" or some of the sample tests from the ACT web site. There will be a drop of about 5-10 points in scores but the timing and format issues will be resolved and the confidence has risen from seeing the improvement in the "made up" tests here. These are important issues and worth the investment in time and money since the real tests are in short supply.

The science questions are easier in that the real test often requires looking at relationships between two charts, or a table and a chart, where this book only asks for interpreting one table, passage or chart at a time. Many people have trouble reading tables or graphs so getting familiar with them is a good thing.

What I do is go over every error with the student that they made on the sample test, make sure there is complete understanding, make up some similar math problems, or similar questions related to the reading or science passage, and show what the underlying method is to answering this sort of question.

There is no reason to need a tutor like me if the student can fully understand most of the answers to the tests, stay on schedule (like doing a test a week or whatever time allows), make up (or find) similar problems to get practice and figure out the short cuts. That many people cannot do all of the above is what keeps the tutoring field alive.

The reason for 4 stars instead of 5 is the tests are too easy, and there seem to be about 1-2 errors on each test which is not enough to worry about. So use this book, keep to a schedule, go to the real ACT book when you have a good score on these, and make sure you understand the answers.

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## PDF Download Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters, by L.J. Rittenhouse

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INVESTING PRINCIPLES FROM THE MASTER
Ignore Sound Bites That Rattle Markets
Treat Market Pessimism as Your Friend
Do the Little Things Right
Protect Your Capital When the Facts Turn Upside Down
Rely on CEOs Who Nurture Healthy Corporate Cultures Remember That Large, Unfathomable Derivatives Are Still Financial Weapons of Mass Destruction
Seek Simplicity and Candor

Each year pundits, reporters and financial analysts search for clues in Warren Buffett's shareholder letter after it is released on the Internet.  They sift through Buffett's reports, looking for predictions on the direction of the economy and his company, Berkshire Hathaway. In 2009, they misread Buffett's tea leaves and misled readers about Buffett's true understanding of economic recovery.

In Buffett's Bites, The Essential Investor's Guide to Warren Buffett's Shareholder Letters, L.J. Rittenhouse sets the record straight.  She shows readers how to find the real gold in Buffett's communications: his economic principles.  Rated A+ by Buffett for saying the most with the fewest number of words, Buffett's Bites is essential reading for all who want to protect their wealth from future financial devastation. It reveals how to avoid entitlement-driven CEOs and find leaders who steward investor capital.

Berkshire's eye-popping results - a 45-year book value compounded increase of 434,057 percent versus only 5,430 percent for the S&P 500 - prove that Buffett's capital allocation strategy is a winning formula.  Still, many capitalists either won't or can't hear his ideas.  Could this techno-phobic, genial host of the Berkshire annual meeting be a revolutionary?  Is this why he calls his meeting the Woodstock of Capitalism?  Rittenhouse shows how to read between the lines of Buffett's letters and find a man who wants to be regarded less for his wealth and more for the way he made it.

• Sales Rank: #513982 in Books
• Published on: 2010-03-23
• Original language: English
• Number of items: 1
• Dimensions: 7.40" h x .77" w x 5.40" l, .67 pounds
• Binding: Hardcover
• 224 pages

About the Author
L. J. Rittenhouse is president of Rittenhouse Rankings Inc., an investor relations company that advises managements on building programs that promote candor, accelerate execution and strengthen financial valuation.  Her firm publishes the annual Rittenhouse Rankings CEO SurveyTM, the world's only benchmark that measures CEO Candor and correlates these rankings with financial performance, an essential corporate service.

Warren Buffett, Jack Bogle and other executives have recognized Rittenhouse's unique contributions to focus the corporate sector on the strategic value of straight talk, common sense and a fierce dedication to basic economic and accounting principles.

Rittenhouse is the author of Buffett's Bites and Do Business with People You Can Tru$t, both featured selections at the Berkshire Hathaway annual shareholder meeting.  She has an MBA from Columbia University and is a founding member of the non-profit, Families with Children from China.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Interesting and informative
By Michael P. Healy
I read Buffett's Bites as a non-professional investor in mutual funds, as someone who wanted to learn something about how Warren Buffett became the second richest man in the US. This little book helped me to understand Mr. Buffett's methods for making money with Berkshire Hathaway, without having to read a long financial biography, and it educated me on the subject of making investments in general.

The author is president of Rittenhouse Rankings, Inc., a company which works with corporate leaders to improve their communication with their shareholders. She finds Warren Buffett's annual letters to his shareholders exemplary for their good explanations and their candor.

She has selected quotes from Mr. Buffett's shareholder letters since 2005 and added her comments, explanations and analogies. There are 25 of these "bites" from Mr. Buffett. Although some of them seem redundant, I learned a lot about Berkshire Hathaway from reading all 25 of the bites. However, a small-potatoes investor might not be able to use many of the tips directly for his/her own investing. How does a harried public school teacher, or a health worker or retail salesperson "find CEO's who treasure cash," or "find CEO's who pick outstanding managers," or "find disciplined CEO's who maintain float"? The small bites of Mr. Buffett's wisdom are really short insights into what he and his expert staff presumably do all day in their Omaha office.

Some of the bites chosen by the author are reassuringly straightforward, such as "buy quality merchandise [shares] when it's [they're] marked down," and "ignore sound bites that rattle markets." She and Mr. Buffett remind us that we're all in the same investors' boat and that the history of the 20th century includes plenty of downhill slides from which the US economy rebounded, but we may have to be patient and avoid "casino capitalism."

If you are curious about Berkshire Hathaway and realistic enough to avoid books with plans promising that one can "get rich now with these tips", this is a good book. I think it should be called, "How Warren Buffett Used Plain Old Honest American Principles to Become Amazingly Rich and Take a Lot of Shareholders Along with Him", and I recommend it to folks who would like to read non-technical material about the world of investments.

Irene Healy
retired high school teacher
Idaho

5 of 5 people found the following review helpful.
This book is inspiring.
By Fred Runkel
This book had me hooked from the first page - I couldn't put it down. With wit and insight, the author practices what she preaches - she tells the truth. I didn't expect a book like this to be exciting, but it is. The freshness and sharpness of the analysis are part of it (this is how I can be a more thoughtful investor). But perhaps even more stimulating to me is the clear recognition of the ideals and values underlying Buffett's practices. This book is inspiring. I'm giving it to friends and family.

5 of 5 people found the following review helpful.
Must read ---- A+
By Momo
I was given this book and couldn't put it down
Insightful and well-written
Provides a helpful way to understand a "master investor" with practical tools to improve your personal investment decisions!
You will definitely enjoy and benefit from reading it.

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Get motivated today!

Easy to follow and invaluable to have around, each chapter of Motivate Yourself and Reach Your Goals focuses on honing particular skills, improving your insight and increasing your all-round performance. Including sound information from inspirational voices, motivational trainers and entrepreneurs, it explains what motivation is, how to define one's goals, how to boost creativity, sharpen motivational skills, challenge limiting beliefs, create the circumstances for success and much, much more. By the end of the book, its simple but effective techniques will help you overcome the challenges of any situation effectively and imaginatively and to set and exceed your goals.

• One, five and ten-minute introductions to key principles to get you started.
• Lots of instant help with common problems and quick tips for success, based on the author’s many years of experience.
• Tests in the book and online to keep track of your progress.
• Extra online articles at teachyourself.com to give you a richer understanding of self-motivation.
• Written by an established coach and tutor with wide experience of motivation and performance coaching.
• Includes practical exercises to help achieve concrete results.

Topics include:
What is motivation; Being motivated gives you power; Imagine--Rehearsing your Dreams; Being on Purpose; Sharpening your Motivational Skills; Selling Yourself on Your Goals; Challenging Limiting Beliefs; Creating Circumstances for Success; Recognising People's Thinking Styles; Problem Solve using Thinking Styles; Shortcuts to Success; What Sort of Skills Do You Want; Getting Time on Your Side; Sorting out Your Completion Drive; Improving Your Listening Skills; Improving Your Questioning Skills; Pulling it All Together; The Motivational Skills Wheel; Where Do I Go from Here; Index

• Sales Rank: #1515731 in Books
• Published on: 2010-07-12
• Original language: English
• Number of items: 1
• Dimensions: 7.70" h x 1.00" w x 7.50" l, .83 pounds
• Binding: Paperback
• 272 pages

About the Author

Frances Coombes is an NLP Master Practitioner, Performance Enhancement Coach and expert journalist in the fields of motivation and employment.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Motivate Yourself is amazing
By John Burke
Motivate Yourself is one of the most amazing books I have read and I am an avid reader. Frances Coombes is an absolute genius!

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