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Writing Winning Business Proposals, Third Edition, by Richard Freed, Shervin Freed, Joe Romano
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Winning proposals that turn prospects into clients
Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.
Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand.
Writing Winning Business Proposals features:
- Winning formula from top consultants proven to work for any proposal
- Complete step-by-step process, walking you through all the difficulties
- Up-to-date, user-friendly redesign with new worksheets and charts
- Updates on fees and collaboration
If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.
- Sales Rank: #168819 in Books
- Brand: Freed, Richard C./ Romano, Joseph D./ Freed, Shervin
- Published on: 2010-11-11
- Released on: 2010-10-21
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .75" w x 7.30" l, 1.13 pounds
- Binding: Paperback
- 320 pages
About the Author
Author Profiles
Richard C. Freed is a professor in Iowa State University's Program in Rhetoric and Professional Communication. His Variables of Composition was named by the National Council of Teachers of English as the best scholarly book on professional communication. A consultant to major international consultancies, he has taught his proposal-writing program, based on the methodology in Writing Winning Business Proposals, in 27 countries on five continents.
Shervin Freed and Joe Romano are both former Vice Presidents at A.T. Kearney, where Romano was in charge of worldwide professional development. He now teaches math and science to middle-school children in Cleveland.
Most helpful customer reviews
21 of 21 people found the following review helpful.
An Author Responds
By Richard Johnson-Sheehan
Since my book is mentioned in a couple of these reviews, I thought I would respond.
I used Rich Freed's book for years in my consulting practice and MBA classes. It's a great book, and I *highly* recommend it. It's clearly one of the best treatments on writing business proposals available.
But comparing my book on proposals to Freed's is like comparing apples and oranges. My book is aimed at people who work in scientific and technical disciplines. Freed's book is written toward business applications. These two books are designed to work in two completely different arenas.
Buy this book. As an experienced proposal writer and consultant, I believe it's the best book on writing business proposals. It's truly innovative, and it offers wonderful strategies for winning contracts in highly competitive business environments.
40 of 44 people found the following review helpful.
Decent & Recommended Book
By A Customer
The book takes you through a step-by-step methodology for creating a business proposal. It focuses on meeting the clients needs to create a winning proposal. It lacks a convincing example that could go with the current market requirements.The templates for creating the proposal are a good help and I would recommend this book to new and seasoned proposal writers.
25 of 27 people found the following review helpful.
Best Business Book I've Read
By A Customer
This is an outstanding instructional on how to create effective communications, particularly with clients/customers. It is aimed at consultants, but really applies to communications broadly--whether you're presenting a proposal to a prospective client, or trying to convince your boss to give you a raise.
It takes the essence of Barbara Minto's "pyramid principle" of organization and adds to it audience evaluations, audience perspectives, and general guidance on how to make your communication well-received. It highlights common assumptions and errors on the part of any author, and truly makes a writer put him/herself in the shoes of the audience.
It's an easy read at a bargain price, and I've recommended it to everyone with whom I work. Well worth the price!
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