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Steve Sashihara's book offers a groundbreaking approach to decision making. Using the newest advances in mathematics and computer software, companies can fully maximize their assets at every decision point. The Optimization Edge quickly introduces readers to this strategy in clear, nontechnical terms, with examples from the trenches.
Based on Steve's extensive experience working with major corporations across the industrial landscape, the book analyzes a variety of companies that are working on the frontier of Optimization. These multi-national organizations employ Optimization--which is also known as Business Analytics, Advanced Analytics and Operations Research--to make time-sensitive, complex decisions that drive up market share and profitability.
"For executives who don't have an optimization strategy, this book is a must read," says Jim Goodnight, CEO of SAS. "There's a good chance that the competition already has an active optimization battle plan--and the bottom-line savings to prove it."
The Optimization Edge provides real-life examples of Optimization, drawn from some of the most successful corporations--and optimizers--in the world. Top executives share their insights into the tremendous production and profit benefits of Optimization, while telling readers how to avoid pitfalls along the way.
The book is written for a nontechnical business audience interested in moving from cut-back management to value creation and from decision making "by ear" to data-driven strategies that combine high-end algorithms with human judgment.
- Sales Rank: #1066992 in Books
- Published on: 2011-02-24
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .95" w x 6.30" l, 1.22 pounds
- Binding: Hardcover
- 288 pages
Review
"[Optimization] is very tangible and extremely valuable and I pity the companies that have to compete against it." - Steve Sashihara quoted in Investor's Business Daily
"One of [Steve Sashihara's] most interesting arguments is that a great deal of the effort spent on information gathering and analysis is wasted...when it's used to feed business intelligence systems that produce reports that ultimately wind up with being fed into spreadsheets and PowerPoint slides." - Forbes.com
"In the book and his practice, he shows clients how to squeeze every ounce of value from their company, even under the perfect storm conditions of the last few years. Today, Sashihara argues optimization is no longer a "nice-to-have" for companies but a categorical imperative." - Consulting Magazine
"The value of The Optimization Edge is to introduce executives, through scores of specific examples and in clear and concise prose, to the potential of optimization to reallocate resources and make the most of their companies' assets." - Soundview Executive Book Summaries
"Sashihara says cutting staff and services isn't the answer. Instead, the most successful businesses use software that crunches huge quantities of data to decide how best to use their resources. These programs can manage supply chains, handle dynamic pricing and schedule production years in advance." - CIO Magazine
From the Author
Optimization can be an intimidating word, at least for business executives. I wanted to explain in language they could understand--and that language begins with the kind of bottom-line results you can achieve--what Optimization is, what it uniquely adds to an organization's decision-making capability, and how they can go about exploiting its potential.
How can executives improve their game using Optimization to make decisions? Since I write for an executive audience, my focus is on relating the experiences of a forward- thinking breed of executives who have begun to distance their companies from competitors by deploying Optimization to make complex judgments about the best way to deploy assets.
Biggest challenge facing executives who are considering acquiring Optimization capability? For one, getting over Optimization fright--the notion that Optimization is too complicated and is strictly for software geeks. In fact, executives need not--and should not--immerse themselves in the technical details. A basic understanding of the principals of Optimization and the kinds of problems it can solve is what's important. One other challenge: to convince senior executives that Optimization is not a substitute for their decision-making responsibilities, but a way for them to harness their judgment and experience, along with massive amounts of data, to make better decisions.
Most significant challenge in writing The Optimization Edge? Telling, accurately and fairly, the stories of both client and nonclient companies that appear in the book, such as Amazon, McDonald's, SAS, UPS, and many others, was a challenge. And I promised myself not to have a single formula in the book--a commitment I almost lived up to. There is one easy-to-understand formula. I guess I just couldn't resist temptation!
Greatest reward in helping clients to optimize? You have to understand that Optimization is not merely a technology, but a set of principles and a way of thinking about the key issues of the business--the way assets are managed, the way problems get solved and decisions made, the way data is put to use, and the way human resources are deployed. There's no greater reward than watching executives experience, for the first time, the lightning bolt of results that come from Optimization. But equally satisfying is watching the change in culture that takes place. Optimizing organizations put highest value on staking out the best solutions to strategic and operational challenges. No question, both these keep me going!
From the Inside Flap
The Definitive Guide to Optimizing Your Assets
In these challenging economic times, more and more companies have turned to "cut-back management" to ensure their survival. But how do some manage to outshine their competitors--and even grow--during downturns? How does Google outsearch the other search engines? How does McDonald's McClobber the competition? More important, how can you increase your company's profits without downsizing?
The answer is Asset Optimization.This groundbreaking approach to decision making utilizes the latest advances in mathematics and computer software. Optimization expert Steve Sashihara shows you how to squeeze every ounce of value from your company, even under "perfect storm" conditions. You'll learn how to:
* Drive up your company's value--even in a downturn
* Re-allocate your resources--for maximum performance
* Streamline your company--and stay ahead of the competition
* Optimize your assets--for long-term growth
A proven, practical, and workable alternative to "corporate anorexia," Optimization is your best option for dealing head-on with marketplace volatility and resource scarcity.
Most helpful customer reviews
3 of 3 people found the following review helpful.
A Fascinating Look at Optimization
By John Chancellor
In a number of businesses, many different factors are converging which will make optimization more and more important. Some of the factors are 1) the sheer size of many businesses 2) the competitive pressures on prices which means that businesses must deliver better, faster and cheaper 3) the number of possible decisions that workers need to make and speed with which they need to make them 4) The ever increasing amount of data serving as input for decisions and 5) the increase in computing power at ever decreasing cost.
Steve Sashihara, the author provides the following definition, "Optimization is a decision-making process and a set of related tools that employs mathematics, algorithms, and computer software not only to sort and organize data, but to use that date to make recommendations faster and better than humans can."
The book starts out tracing the history of Optimization. This is a very interesting look at the history of decision making and how scientists were trying to introduce Optimization long before there was sufficient computing power to make it work. While it helps to have a historical perspective on Optimization, it is not crucial to your understanding the current state of the art.
Next Mr. Sashihara gets into what I found was the real meat of the book - Optimization in practice. This is real world case studies of Optimization in action. Here he tells how numerous companies - McDonalds, Intel, Marriott, UPS, Amazon, ArgentAir (a time share executive jet company) and others used Optimization to dramatically improve decision making. This section describes what each company was doing, what the bottlenecks were and how they used computer software to collect and sort through data and assist employees to make better decisions than they were making prior to introducing Optimization. The results for each company were impressive, the savings were significant.
Next Mr. Sashihara gives some guidelines on Optimization - that is how to decide if Optimization might work for your organization. He also shares some of the problems companies face in introducing Optimization into their organization.
In the final chapter he looks ahead to what the future holds for Optimization.
Mr. Sashihara is CEO of Princeton Consultants, a company which helps clients with Optimization. A few of the case studies are based on the work of Princeton Consultants and in the section on evaluating and implementing Optimization, he writes from the perspective of Princeton Consultants. In my opinion this strengthens the book. Very few companies would have the in-house capabilities to implement an Optimization program.
The book is well written and easy to read. While the subject matter is highly complex, this book is written for the executive who wants to understand in general terms what Optimization is and how it could help his/her organization. The book stays away from discussing the specifics of software development or the underlying math involved in the algorithms.
If your company has a high volume of repetitive transactions with numerous factors influencing different options, you would do well to read this book. You will get a very clear idea of what Optimization is all about and if it might help your business do a better job of managing assets and making better decisions.
2 of 2 people found the following review helpful.
A break in the language barrier
By Rick C
Steve's Optimization Edge finally breaks the language barrier between the quant, the analyst, the "numbers guy" and the executive, the decision maker, the person in charge and in control. Without threatening either, Steve successfully takes on both sides: the quant who wants his "black-box" solution accepted without revealing how he got it in a way others can understand, and the executive who places too much risk on relying on his or her own wisdom and intuition, and views the facts and the data as competition to their personal judgment and control. Steve shows the quant and the executive they both can be more successful, more effective, more contributing to the value of the organization. Through the clear and simple explanations in The Optimization Edge, Steve bridges the gap between the numbers and the wisdom. I have been working (more like fighting) in the world of helping decision makers make better decisions through data, analysis and facts for 30 years. Steve brings a new language and new hope to my work. Other popular books on the value of data and other books on the value of intution need to be coupled with The Optimization Edge. It's a must read for B-school executive hopefuls. It's an easy read for the executive who left numbers behind in fourth-grade math. It's a communication, customer-service tutorial for the quant who still can't see why others can't see what they can see in numbers. All of today's advances in data, business intelligence and analytics won't find a place at the decision-making table until it finds a language that connects with the everyday decision maker. Steve's book provides that language. It's the language of optimization.
1 of 1 people found the following review helpful.
A Smart Book to Help You Ask (and Answer) Smart Questions
By Rodger Dean Duncan, author of CHANGE-friendly LEADERSHIP: How to Transform Good Intentions into Great Performance.
This is a smart book that will help every business person ask (and answer) smart questions. Smart questions are critical in producing good outcomes.
Most business people say they want to be the "best." Unfortunately, much of what passes for strategic planning is little more than a generic list of stretch goals ... often culminating in a mind-numbing PowerPoint deck.
The Optimization Edge provides an intelligent, user-friendly framework to help business people think through their business model and make the adjustments that really matter most.
For a starter, it suggests a number of key questions:
* What are my company's underutilized assets?
* Where and how are repetitive decisions about key assets being made?
* When and how are we forecasting? How accurate are our forecasts?
* Where are we repeatedly having lengthy debates over strategic decisions or operations issues?
* What does "best" really mean for us?
Author Steve Sashihara (CEO of Princeton Consultants) provides many case studies demonstrating the value of the optimization framework. You'll learn:
* How UPS saved 464,000 driving miles and 51,000 gallons of fuel in Washington, D.C., (in one year) without delaying a single delivery.
* How Intel made complex personnel decisions in hours, while competitors took days.
* How a change in decision-making practices enabled Marriott to boost revenue by $75 million in 2009 despite a decline in its hotel bookings.
* How Eli Lilly discovered and preempted deadly side effects in a cancer drug that is now safe, on the market, and saving lives.
* How Walmart knows exactly which stores to stock with air conditioners during a heat wave, while competitors' bottom lines wilt.
* How Pandora online music creates individual playlists for each of its 39 million listeners, without hitting a sour note.
* How any company - including yours - can apply Optimization and win.
By introducing new language patterns that challenge current thinking patterns, business people can discover a whole new world of "optimization." This book provides both a tutorial and a roadmap.
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